Simplified Ferry Schedule

When I first moved to the Sunshine Coast, the BC Ferries official schedule was laid out in a way that was sometimes tricky to decipher. So I got into the habit of reorganizing its information in a more user-friendly way and shared it online for free.

Goal:
Finding with ease when the ferry is sailing.

Audience:
Ferry users commuting to and from the Sunshine Coast of British Columbia.

Message:
This is when the ferry is sailing.

Tone:
Clear, calm, reliable.

Strategy:
Reorganized the information provided by BC Ferries in a user-friendly layout.

Used a black and white pallet and relied on a size and layout format that community members can easily print from home.

I no longer produce the Simplified Ferry Schedule but, thankfully, the official BC Ferries schedule is now much easier to read.